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What to Look for When You're Hiring a Marketing Agency in Denver
Denver has no shortage of marketing agencies. They are everywhere. Websites, paid ads, social media, PR, branding, SEO. Most of them can produce attractive work.
Very few of them can step back, understand your actual business, and figure out what marketing should be doing right now. When businesses start looking for a marketing agency, the visible need is usually tactical. The website feels old. Social media is inconsistent. Leads have slowed down. The brand no longer looks
Elissa Jane Mastel
Jul 15 min read


Marketing is a Whole Lot More than Social Media Posting
Posting on social media is not the same thing as marketing on social media.
Your agency can fill a calendar, make a pretty graphic, use trending audio, add hashtags, and send you a report full of likes and impressions. None of that automatically means your business is becoming more recognizable, more trusted, or more likely to be chosen.
Social media should be helping build your brand and your business. If your agency cannot explain how the work connects to those two thin
Elissa Jane Mastel
Jun 215 min read


Marketing That Makes People Feel Something
Before we write a caption, plan a shoot, or choose a platform, we map the brand.
That is not a metaphor. It is literally the first thing we do. We figure out what your brand looks like, sounds like, feels like. What song is playing when your best customer finds you for the first time. What they taste and smell when they read your content. We call it Brand Cartography. And it is the reason our social media works differently than what most agencies produce. When you know w
Elissa Jane Mastel
Jun 53 min read
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