Meet The Team

Founder & Chief Marketing Officer
Elissa Jane Mastel
Elissa Jane is the entrepreneurial go getter behind ConvertGo Marketing, where she leads brand strategy, content development, and big-picture marketing direction for purpose-driven companies. Clients can count on her for her savvy, intuitive, marketing strategies. With over 30 years of experience launching businesses, scaling creative teams, and telling unforgettable brand stories, she brings both strategy and soul to every project. Outside of work, she’s likely snowboarding, #vanlifing, traveling, or hanging out with the Chief Barking Officer Scoob.
Astrological Sun Sign: Gemini
Human Design: Manifesting Generator
Favorite Band: Radiohead

Social Media Marketing Director
julia roberts
Julia brings a creative spark and sharp storytelling to ConvertGo as our Social Media Director, specializing in short-form video content and editing that drives engagement. She got her start in broadcast media, working behind the scenes at a national news outlet, and has since created standout content for restaurants and cafes across LA’s vibrant food scene. Off the clock, you’ll find her chasing adrenaline on mountain bike trails, skiing fresh powder, checking out live music, or hunting down the next must-try restaurant.
Astrological Sun Sign: Gemini
Human Design: Energy Projector
Favorite Band: Paramore

Marketing Coordinator
Catalina Zamora
Catalina is a marketing graduate from Colorado State University who brings creativity, strategy, and a deep love of brand storytelling to her role at ConvertGo. She specializes in client engagement, content creation, and turning raw ideas into campaigns that actually connect. Her background spans event marketing, social media, and brand work across industries like fashion, legal, and retail—making her both adaptable and detail-obsessed. Outside of work, you’ll usually find her hunting for vintage gems, exploring new corners of the city, or planning her next mountain escape.
Sun Sign: Capricorn
Human Design Type: Manifestor
Favorite Band: Arctic Monkeys

Web Design & Marketing
Jess luszcz
Jess is a designer and marketer based in NYC with many years of experience working with clients of all sizes, from startups to Fortune 500s. She's been building websites since Adobe Flash was a thing, and she loves a strategically executed email campaign. She brings design expertise, a user-centered mindset, and a whole lot of curiosity to the table. Beyond ConvertGo, you’ll find her doting on her cat Luna, vibing to drum ’n’ bass, and daydreaming about trips to Japan and Hawaii.
Astrological Sun Sign: Cancer
Human Design Type: Manifestor
Favorite Band: highly dependent on my mood :)

Project Manager
Jordan norman
Jordan supports ConvertGo with project management - ensuring scope, timeline, and budget all stays in line and chaos at bay. She has over 7 years in the field, and a bachelor of science in business administration with a focus on marketing. Outside of project management, Jordan is a devoted yoga instructor, reiki healer, and fertility awareness educator. You can often find her at the base of any natural form of water, getting another stamp in her passport, or giving pets to her dog Irie.
Astrological Sun Sign: Sagittarius (Aquarius Rising, Cancer Moon!!)
Human Design: Generator
Favorite Band: Stick Figure

Graphic Designer
Kate Macumber
Kate is a Brand and Graphic Designer at ConvertGo Marketing, specializing in crafting visual identities and brand experiences that are both strategic and soulful. With over 18 years of experience in graphic design, she launched her own branding boutique in 2021 to support small business owners in the wellness space. Kate’s work is rooted in storytelling and symbolism. Outside of work, she’s adventuring with her husband and three boys, basking in the sun on hikes with their dog Murdoch (and sometimes their cats, Luna and Soleil), or chilling with their bearded dragon, Rex.
Astrological Sun Sign: Cancer
Human Design: 2/4 Sacral Manifesting Generator
Favorite Band: Johnnyswim

Designer and Web Developer
mark hager
Combining years of expertise in design, art, creative direction, marketing, and web development, Mark delivers comprehensive services that result in visually stunning and highly effective digital and print solutions. For nearly two decades, Mark has helped startups and established businesses create and overhaul their brand and digital and print assets to improve user experience and perception. On the weekends you may find him playing nerdy games or out camping with his Bernese Mountain Dog, Dilbert Pickles.
Astrological Sun Sign: Sagittarius
Human Design Type: Manifesting Generator
Favorite Band: Mother Mother

Marketing Apprentice
Sabrina Nguyen
Sabrina brings a new and fresh passion for creativity to the team at ConvertGo. Whether she’s assisting with strategy plans or jumping in on content projects, she’s eager to learn and always open and ready to help where it’s needed. Currently honing her skills and exploring the many aspects of marketing, as a student, she thrives on finding creative solutions and staying curious. Outside of work, you’ll likely find her studying, filming content for her own projects, or editing late into the night.
Astrological Sun Sign: Virgo
Human Design: Manifesting Generator
Favorite Band: Depends on the day

Marketing Generalist
Dawn Cepero
She has been working in Marketing in and around media for over 30 years – specializing in Brand Strategy, Media Placement (Traditional and Digital Media Ads), Creative, SEO, Email Marketing, and Large-Scale Event and Promotional Marketing.
Astrological Sun Sign: Aquarius
Human Design: Generator
Favorite Band: Coming soon