top of page
Writer's pictureElissa Jane Mastel

This is Why You Need to Hire Me as Your Fractional CMO. Might be the Smartest Marketing Move You'll Make For Your Business This Year


why you need a Fractional CMO
Elissa Jane Mastel, Fractional CMO: Your Secret Weapon for Amping Up Your Marketing Team

First of all, I get the buzz is buzzing, but you might be asking yourself, What the heck is a Fractional CMO? And why do I need one? Think of it as getting a marketing thought leader and rockstar to help you build your marketing team, minus the cost of hiring a full time CMO. You get me - a seasoned pro who's been in the trenches - without the pricetag of bringing on of a full-time executive. Ok that's one advantage, but there are so many more.


Why Your Company Needs a "Me" (Especially Startups, Small Businesses, and Companies Going Through a Lot of transition)

  1. Relationships Are My Jam - I'm not here to fake impress you with a bunch of jargon and buzzwords. I am always going to communicate authentically with full transparency. I am going to learn all about you and your business, your goals, and your headaches. I'm your partner, your friend, your confidant, and your Commander Riker. I work alongside you to build the plan, strategy, and team to highlight your business to your target audience. I care, because I love what I do, and will love doing it for you.

  2. Pivot Like a Pro - Startups, creatives, solopreneurs, and small businesses need to move fast. Is your company in transition? Are you realizing you are shifting constantly to find that groove? Still figuring out your value proposition? Changing up your business model, and fine tuning based on data. I'm right there with you, ready to switch gears faster than a Formula 1 pit crew.

  3. Dream Team, Assemble! Need an offsite marketing crew to act as your in-house marketing team without the insane price tag? ? Done. Want to build your own in-house team? I'll help you hire and train those marketing people to be even better than me.

  4. Data Nerd Meets Creative Maniac - Yeah, I geek out on numbers. But I also know how to blend that data-driven approach with killer creativity. The result? Campaigns that make sense, turn heads, and convert.

  5. Jack of All Trades, Master of Most - From tech startups to construction firms, from eco-warriors, foodies, rock stars, data centers, psychics, garbage men, and big shots - I've done it all. This means I bring a fresh perspective and cross-industry insights that work. My niche PR gal days are way behind me. I've learned to hustle and perform in a host of spaces, so bring it on, I bet I've worked with a client in your vertical.

  6. Big Agency Chops, Fraction of the Cost - Hiring a full-time CMO costs a fortune. With me, you get C-suite brains without the C-suite drain on your bank account.

  7. We're Gonna Have a Blast - Marketing should be fun! Working with me is like creating a killer playlist - a little punk, some indie vibes, a dash of reggae, and a whole lotta classic rock energy.


Why Having a Fractional CMO Matters

  • Instant expertise without the bloated salary: Get a seasoned marketing pro in your corner without breaking the bank on a full-time executive.

  • Flexibility that keeps up with your rapid changes: Whether you're pivoting, scaling, or just figuring things out, a Fractional CMO adapts at the speed of your business.

  • Fresh perspective, minus the fluff: Benefit from cross-industry insights and innovative strategies without getting bogged down in corporate groupthink.

  • Build a marketing machine, not just campaigns: Learn how to create sustainable marketing processes that keep working long after the Fractional CMO is gone.

  • Data-driven creativity that actually moves the needle: Combine analytical thinking with creative firepower to produce marketing that's both smart and attention-grabbing.


Ready to Rock Your Marketing? Whether you're a scrappy startup, a small business ready to blow up (in a good way), solopreneur, or a company navigating some serious changes, bringing me on as your fractional CMO could be your secret weapon.


Let's chat. No BS, full transparency - real talk about taking your business to the next level. Because life's too short for boring marketing, and your company deserves to make some serious noise.


Hit me up ej@convertgomarketing.com. Let's make some marketing magic happen. I would love to partner with you!

Recent Posts

See All

Comments


bottom of page