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The Future of Aligned Marketing Is Here: Learn My Favorite AI Tricks for Your Business' Brand Growth
If you’ve been watching the rise of AI in business and wondering, “How do I use this in a way that feels aligned with my brand, voice, and v

Elissa Jane Mastel
Apr 12 min read
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5 Wildly Effective Marketing Moves That I Use to Help Startups Go from Scrappy to Scaled
Most startups don’t fail because their product is bad—they fail because their message gets lost in the noise. As a Fractional CMO and market

Elissa Jane Mastel
Mar 253 min read
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Creativity is Your Competitive Edge: Why Entrepreneurs Need to Stop Hustling and Start Creating
The Myth: More Hustle = More Success
For years, we’ve been told that success in business is all about grinding harder, working longer, and

Elissa Jane Mastel
Mar 173 min read
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Did Lush Really Drop the Bomb on Social Media, or Was It Just a PR Bath Bomb?
Lush made waves (or should we say, fizzed up the conversation) in 2021 by announcing they were quitting social media, calling platforms like

Elissa Jane Mastel
Feb 253 min read
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The Mental Edge: Cultivating a Growth Mindset, an Entrepreneur's Guide
As an entrepreneur, your mindset can be your greatest asset or your biggest liability. Success isn't just about strategies and tactics

Elissa Jane Mastel
Oct 7, 20244 min read
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Why Now is the Perfect Time to Hire a Marketing Agency
Hey there, savvy entrepreneurs and innovative founders! Let's cut to the chase – when is the right time to bring a marketing agency on board

Elissa Jane Mastel
May 15, 20242 min read
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Unlocking the Potential: Overcoming the Challenge of Limited Organic Reach in Your Marketing Strategy
Creatives, fellow entrepreneurs, and business enthusiasts! As a seasoned CMO and owner of ConvertGo Marketing, I understand the struggles...

Elissa Jane Mastel
Feb 7, 20242 min read
9 views
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Reach Your Goals
As a goal oriented agency, we care deeply about what you want to achieve in 2023. Think big! We're going to support you getting there....

Elissa Jane Mastel
Jan 8, 20231 min read
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Speak
Say it! We are the bullhorn, you are the voice. We help you #speak your ideas, #share your thoughts, and talk directly to your...

Elissa Jane Mastel
Feb 16, 20221 min read
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0 comments


Network
Why do people hire a pro like me? To build a network. That starts with a comprehensive strategy that is customized to reach your desired...

Elissa Jane Mastel
Feb 4, 20221 min read
4 views
0 comments


Lead
There is enough opportunity for any business to step up as a thought leader in an arena of your choosing. What's your value proposition?...

Elissa Jane Mastel
Jan 29, 20221 min read
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Be Happy. Be Bright. Be You. Business Coaching for Entrepreneurs.
👍🏼 Are you living your happiest, best life? 👍🏼 Does your company create joy for you? 👍🏼 When you "work" is it not really work,...

Elissa Jane Mastel
Jan 28, 20221 min read
9 views
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Connect
This is what we all strive for, connection. Your target audience is over the fake stuff, they want to look you in the eye and know who...

Elissa Jane Mastel
Jan 21, 20221 min read
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Engage
It's the Next Generation of Star Wars, and Picard points ahead and says, "ENGAGE." This word is thrown around so much in marketing, and...

Elissa Jane Mastel
Jan 18, 20221 min read
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0 comments


Spark
Things we spark: 💙 Joy 💙 Inspiration 💙 Ideas 💙 Interest 💙 Creativity 💙 Engagement What kinds of sparks can we ignite...

Elissa Jane Mastel
Jan 16, 20221 min read
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How marketing has changed?
How has marketing changed? Trends in marketing for 2022, video marketing, authentic, person to person, social media strategy, tiktok, youtub

Elissa Jane Mastel
Jan 16, 20222 min read
3 views
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Is it hard to work in marketing?
Sometimes people ask me, "is it hard to work in marketing? Is it stressful?" The answer is simply, no. I've had stressful situations or...

Elissa Jane Mastel
Jan 14, 20221 min read
5 views
0 comments
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