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  • Writer's pictureElissa Jane Mastel

Authenticity is BOSS

2019 - Factory Worker⁠

2021 - #2 TikTok Creator⁠

2022 - The face of Hugo Boss⁠

What makes this guy so special? He's authentic. That's what people want. That's why TikTok's popularity has exploded this past year. People crave connection, and our social media efforts should emulate that. ⁠

Be gone slick, hello human experience. ⁠

When people look at their social media, they want connection. Give that to them in easy to digest bits, and see what comes next for you and your business. ⁠

Follow Khaby on TikTok at @khaby.lame

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